Advantages of Geofencing Advertising
Geofencing is a solution that is location-based and targets highly to give most businesses several crucial benefits. It is about identifying a given region where notifications and alerts pop up on your android device. Companies that use geofencing can use either GPS or RFID signals to determine a fenced area. As soon as a business fences an area they will get notifications on particular people leaving or entering such a location.
There are similarities of hyper-local advertising and geofencing marketing. With an android device you will receive a notice from Google asking you to review a facility that you have just come from. They can tell where you have just been through geofencing marketing. This is a good way for businesses to receive reviews about locations or buildings they have left. A business could geofence a competitor’s location and send alerts to customers leaving that area. Use of your app can be used by people when pushed to so.
There is no physical fencing instead it is a virtual one done in geofencing marketing. The location to be fenced is determined using GPS points. Upon setting a geofence, all software using the technology of geofencing can send advertisements and alerts to people who enter this particular area. Both your possible and competitors customers can be targeted through geofencing marketing. The area of your competitor can be geofenced. It means that when a customer goes to the geofenced area, you can send to them incentivized and customized ads that appeal to them about your business.
Marketers can attest that using geofencing marketing the conversion rate of your relevant ads is high unlike ads that are spread in a wider region. Ads done through geofencing are timely and highly targeted. Consumers receive real-time offers. It means that you are sending offers to consumers in that proximity. You are not reaching out to customers who are far away from your company. You are instead sending offers to customers that are close to your business. With geofencing marketing there is improved possibility for customers to engage your business.
You have better insights by collecting data. With the use of geofencing marketing you must access all the data to be able to decide on several other things. These are, the locations with expansion possibility, the better performing stores, and that target division that is easily approachable. You can know the buying behavior of prospects from improved data to help you know how to advertise to them. You already know where they live, shop and how they spend their time. Geofencing marketing is like being a data scientist.
It is possible to focus on a specific audience in a geofenced area in your business or location. It means you will not spend any more time on campaigns hoping to get some business out of it. These are important benefits of geofencing marketing for several businesses. A business may only need this solution in this distractive world.
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